The Joni Backpack in Black


Designed by a mom for moms, the Joni Backpack has all the right stuff in all the right places. It keeps everything your baby needs organized and easily accessible. More importantly, you will feel confident wearing a bag that reflects YOUR style.  Key benefits include:

  • Its lightweight design at 2.7 lbs, your back will thank you.
  • Padded backpack straps for extra comfort.
  • Premium vegan leather & luxe hardware for durability.
  • Large exterior water bottle pockets hold up to 32 oz bottles.
  • Premium zippers as smooth as butter for easy opening.

"The bag is absolutely beautiful! Well designed and well made. Perfect for any stage of motherhood/life. The compartments were well thought out and makes organizing so easy. Highly recommend!" - Michelle W.


  • Includes changing pad and wet bag.
  • Converts from backpack to over the shoulder.
  • Backpack straps can be unhooked and tucked in back pocket.
  • Exterior made from wipeable premium quality vegan leather.
  • Interior made from light beige wipeable nylon.
  • Ten pockets with spacious central space for large items.
  • Insulated bottle pockets.
  • "Grab-and-go" top handle.
  • Side pockets that hold large water bottles up to 32 oz.
  • 4 Metal feet on bottom.
  • Stands up on it's own and holds its shape
  • Premium butter smooth metal zippers.
  • Antique Brass luxe hardware.


    • 14” H x 11” W x 6” D

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